Not all Beauty Businesses are Created Equal.
Not all of them are the same, require the same commitment or produce the same results.
The first thing you need to do before starting your beauty business, and will need to revisit if you are reorganizing your current business is to get a pen and a pad (a pad because it doesn’t stop at on piece of paper), on that pad you will write down what you want from you business.
What’s most important to YOU? Is it making as much money as possible no matter the cost? It is flexibility? Do you want something that you have to tend to everyday of the week for 12-14 hours per day, while on your feet the whole time? Or do you want a business that you can operate remotely from anywhere in the world?
Will it be a one person operation with you outsourcing specialty talent as needed? Or will you have a team to train and maintain?
Are you a capable leader? I mean think about that seriously for a moment, because most of us would love to think that we are a born leader or that we are an effective manager of people. Our ego wouldn’t want to accept anything less. But do people actually listen to you when you speak? I’m not asking if they simply hear what you have to say but rather if you see actual results as a result of what you said to them. Is what you say productive? Does it actually create results? Or do you find you self having to repeat the same things over and over?
Those questions are critical to answer honestly. Not that there is necessarily a right or wrong answer but the answers to those questions help to determine what kind of beauty business is best for you.
Can you juggle 10 activities at once or are you someone who needs order and a structured way of going about things from day to day.
Are you capable of making the critical decisions that may be needed to accelerate profits and to meet your goals?
Not all beauty industry businesses are the same. They do not have the same needs or requirements. What’s more important for you to know is that YOUR beauty business does not need to be modeled after someone else’s.
As a beauty professional, that’s one of the reasons I fell in love with the beauty industry in the first place. It allows so much flexibility, it allows you to truly embrace your creativity and set the rules as both a professional and business owner. And since this is one industry that truly allows you to embrace your creativity, why not create your business to be tailor made for you, your goals and your desired lifestyle.
With the introduction of technology in the industry, the possibilities are truly endless. Your business can be as grand or as exclusive as you choose with the smallest investment in probably the history of the industry. But one this is certain, you cannot have a successful business if you absolutely hate it.
If you are just getting started with your beauty business, you have a slight advantage in that you are not “married” to one idea or specific way of doing business. Those of you veterans may have a tougher time adjusting your perception of what your business you should look like and how it should function. The great things about that is its not to late to revaluate and readjust.
Your beauty business should be a reflection of you! Make it so!
If you are at the point where you are ready to take a deeper look at what kind of beauty business you want before getting started, or if you are ready to revisit your business goals and operations and would like a second opinion feel free to contact me.
I would be happy to give you some suggestions and provide you with resources as needed.
It’s your beauty business! Mind it!