Copywriting

As a professional in the beauty industry copywriting may not be a term you are commonly familiar with but you should be.

As a Beauty Industry Expert part of my expertise is writing copy.  “Copy”, in the sense I mean here has the following definitions:

a : matter to be set especially for printing
b : something considered printable or newsworthy
c : text especially of an advertisement

You can remember copy in these simple terms, copy is used to sell something.  Period.  Copy for the news and/or an article is used to sell an idea or to sell information to those who are reading it.  Copy for an advertisement is used to sell a product or service.  Copy used in a resume is used to sell your talent and characteristics to someone capable of giving you a job.

Got it?  Great.

What does copy have to do you with you as a beauty professional or a business owner?  Everything!  Your website has copy!  Your brochures have copy!  Even your business cards have copy!  All of these places and others where you have information that you would ordinarily consider simply plain text,  from this moment it is imperative that you understand that it is not that!  IT’S COPY!

All of that information in all of those places and others are there with the specific purpose to SELL you, and your products and services.  That information is not simply a placeholder or filler content.  It is necessary and purposeful.

The difference between traditional filler text and copy is that copy is designed to get someone to DO something.  If you’re selling a product your copy should be designed to get people to want to open their wallets.  If you have an event coming up that copy needs to be designed to put BUTTS in SEATS! Period.  Point Blank!  (thats and ole’ school term I got from my Mom! LOL)

Copywriting is a service offered to my clients because they understand that filler words need not apply!  When it comes to business if it doesn’t add to the bottom line, it needs to go.  I provide quality customized copywriting services designed to sell any product and or service based on the goals of each specific business.

If you’ve read all of this, I’ve done my job!  And they say that now days people have a 140 character attention span! HAH!  It’s not true, you just need to keep them interested by understanding what they find INTERESTING!

Ready to fire words that aren’t doing their job?   Ready to employ hard-working, thought provoking, wallet-opening copy instead?  Use my contact page or simply send me an email at Jaye@JayeRenee.com.  First we’ll see if I’m a good match for your business and if so, we’ll put a plan in motion.